BRAND CONCEPT

NEW BRAND CONCEPT MOVIE

Design
that
moves

Descente strives to incite those who love sport, those with an active lifestyle. Beauty, functionality and technology are converted into a form by design. Our brand narrative is to pursue design down to finest detail, creating well-honed functional beauty. Descente wear is created with the manufacturing philosophy cultivated by top-level performance and experience providing discoveries that more than exceed expectations. This sparks the pioneer spirit of athletes at any level heading for a new possibilities, experiences and memories.


We challenge ourselves to discover new and unseen frontiers and milestones waiting for us in the not-too-distant future. The power that sets us in motion is the feeling of excitement as we head towards new and creative goals. Gathering our imagination and technological strength to create value, we are always looking one step ahead. This is the mission and the duty of the DESCENTE Brand.