BRAND CONCEPT

NEW BRAND CONCEPT MOVIE

Design
that
moves

What Descente most treasures is to incite those who love the sport. Attractiveness which a thing originally has is converted into a form by design. Brand narrative pursues design with intention down to detail. Brand narrative creates well-honed functional beauty. Descente wear created by the manufacturing philosophy cultivated by the top-level performance and experience provides discoveries and surprises exceeding expectations. This lights on the pioneer spirit of players heading for a new possibility. Especially because we take the challenge, new discoveries and sceneries which are still unseen await us in the not-too- distant future. The feeling of excitement of each one of us heading for the target works as the power that sets us in motion to another new direction. Gather our imagination and technological strength and create the value always looking one step ahead. This is the mission and the duty of DESCENTE Brand.